I started my career after the university of Tokyo graduation since 2004, joined to Dentsu in 2008. I’ve been in charge of major advertisers in various industries over 10 years, and led TV and digital integrated planning. In recent years I offer the method to accelerate digital transformation such as construction of new planning process and PDCA platform, visualization of media efficiency and effectiveness, development of new media tools.

Session：

KOBE17:00 - 17:50 [C-5] Integrated Planning for Mass and Digital Advertisement