Tamura Koh has been engaged in CRM, Data Base Marketing, and Direct Marketing at an advertising agency. Later on, he moved to another agency specialised in online advertising. He was in charge of marketing planning and promotions by using digital tools. He also set up Planning Department during one’s tenure. In 2010, he joined USJ Co., Ltd.. He worked on promotions and product development, and since 2012, he has been a manager of digital marketing. (translated by dmg::events)

Session：

OSAKA17:20 [Panel Discussion]

KYOTO14:25 - 15:15 [A-3] Brand Lift Effect with Online Video