Joined Rakuten from 2011.Responsible for the digital marketing department, mainly search engines Marketing to "Rakuten Ichiba". "Maximize site inflow" and "Optimize site inflow experience" mainly for digital advertisement / SEO Promoting marketing automation, big data utilization by in-house team.It is also involved in overall site optimization that is not limited to digital marketing that crosses production and development departments.

Session：

KYOTO10:50 - 11:40 [D-1] SEO Strategy for Mobile-First World