The company was founded in 1688 and has been producing "Nishijin" textile for more than 330 years. The spirit and techniques of Nishijin master craftsmen, which have been captured over 1,200 years, went throgh innovation in 2009 to produce 150cm wide textiles, which the world has rarely seen. Through collaborations with global designers, creators, and artists using our new textiles, we were able to create new value and new markets. "Culture induced Innovation" is oue motto where culture meets technology and with the goal of harmonizing science and the humanities. Our activities are to connect Japanese textile weaving culture and technology to the world and for the future.

Session：

KYOTO10:50 - 11:40 [A-1] Global Marketing for Companies Based in Kyoto