Joined ASICS since October 2015 after 30 year assignment at major electric appliance manufacturers. Since 1991, has experienced for various patent and trademark prosecutions, litigation and enforcement in domestic and overseas. Especially, has focused on brand protection and strategies recently and interested in contributions and building cooperative systems from intellectual property aspect to digital marketing world.

Session：

KOBE10:50 - 11:40 [B-1] Beware of digital marketers! Pitfalls of intellectual property