Programプログラム

• Kyoto
• Osaka
• Kobe

• Kobe　July 20th, 2017

  

  … Paid Only

  … Free Content

  track	Marketing	U-35 ad:tech	Media
  9:15 -	Registration Open
  9:45 -	Door Open
  9:55 - 10:00	Opening Remarks
  10:00 -	Exhibition Floor Open
  10:00 - 10:40	K-1 KEYNOTE 1 355年の事業継承と共に行う“市場継承”。古いものを壊し、創造するブランド戦略 ～課題とデジタルコミュニケーションへの挑戦～ + comming soon presenter TATSUUMA KENJI Tatsuuma-Honke Brewing Company, Ltd. President
  10:50 - 11:40	A-1 How to Maximize the Effenctiveness of Digital Advertisement + comming soon moderator Masahiro Ajisawa Twitter Japan Senior Director Japan Client Solutions and East Asia Business Development speaker Midori Kowada Lion Corporation Director of Advertising	B-1 Beware of digital marketers! Pitfalls of intellectual property + comming soon moderator Akihito Nakamachi Anderson Mori & Tomotsune Attorney at law / Partner　KOBE UNIVERCITY Graduate School of Science,Technology and Innovasion Professor speaker Taiichiro Imayoshi SUMITOMO RUBBER INDUSTRIEDS, LTD. Assistant Manager, Brand Management Department / Patent Attorney speaker Saito Koji ASICS Corporation General Manager, Intellectual Property Dept.	C-1 今更聞けないソーシャルメディアマーケティングの活用原則 + coming soon. moderator Hideki Asahi QnaryJapan Inc. Exective Officer speaker Noriko Oyabu Wacoal Corp. Direct Marketing Department,e-commerce planning Executive Manager speaker Kensaku Yamashita NTT DOCOMO, INC. Chief Investigator speaker Masayuki Hayashi LMG, Inc. CEO
  11:50 - 12:30	K-2 KEYNOTE 2 ネスレ日本の成長戦略とPOEMアプローチ + comming soon presenter Masafumi Ishibashi Nestlé Japan Ltd. Chief Marketing Officer, Senior Managing Executive Officer, Marketing & Communications Division
  12:30 - 13:25	12:30 - 13:25LUNCH		PRESENTATION 12:45 - 13:15China's Internet has evolved so far! 10 numbers representing China you should know + You might know the population of China.... But do you kno... speaker Ayami Wada Baidu Japan Inc. International department / General Manager Baidu Japan Inc.
  13:25 - 14:15	A-2 Measuring the Effect of Advertisement in Digital Era + comming soon moderator Satoshi Nishida DENTSU INC. Director Meidia Marketing Department speaker Sohei Nishimoto FELISSIMO CORPORATION Web Promotion & CRM Group　Group Leader speaker Susumu Iwata LOCKON CO.,LTD. CEO speaker Yoshitake Katayama DAIKIN INDUSTRIES,LTD. Depertment Manager	B-2 Digital promotion attracting consumers + coming soon. moderator Kenichi Sugawara SmartNews Inc. Head of Brand Advertising speaker Shouhei Horii DyDo DRINCO Co., Ltd Assistant Manager speaker Hitomi Kojima Sunstar Inc. Direct Sales speaker Yohei Sawada FreakOut inc., Sales Manager of West Japan erea speaker Kaoru Kounoya Cloud-Innovation Inc, CEO	C-2 Requirements to Leverage Online Video Advertisement + comming soon moderator Koki Kaku Septeni co.,ltd. Senior Chief Director , Creative Department speaker Yuki Chiba Viibar Inc. Marketing Consultant/Creative Director speaker Hifumi Ogawa ETVOS CO.,LTD President & CEO speaker Fujiko Yamada JIMOS CO.,LTD.
  14:25 - 15:15	A-3 Reconsideration of KPI of online video + coming soon. moderator Hidenori Sakai CyberAgent, Inc. speaker Takeshi Oshima Facebook Measurement Partner speaker Yosuke Okuno Hakuhodo DY digital Inc. Deputy Unit Manager speaker Morimasa Hirosue Kao Corporation Digital Marketing Center	B-3 Kansai changes to sports Silicon Valley + coming soon. moderator Taiju Hirachi Plus Class Inc. CEO speaker Akira Okada IBM Japan,Inc Senior Managing Consultant speaker Takayuki Katsurada Development Bank of Japan Inc. Senior Vice President , Regional Planning Development speaker Jun Fukushima Hyogo Pro Basketball Club President	C-3 Essence for Getting the Most Out of Native Advertising + coming soon. moderator Kyoichi Suga Best In Class Producers Inc. CEO speaker Sohei Nishimoto FELISSIMO CORPORATION Web Promotion & CRM Group　Group Leader speaker ryota okubo Hatena Co., Ltd. sales manager speaker Gaku Aoki Shogakukan Inc. Digital Business Division, Deputy Manager
  15:15 - 16:00	15:15 - 16:00NETWORKING		PRESENTATION 15:25 - 15:50Going beyond Ad Verification. The optimal verification and measurement of Digital Advertisement. + Going beyond the necessity of measuring viewability, brand... speaker Takeshi Yamaguchi Integral Ad Science, Inc. Account Executive Integral Ad Science K.K.
  16:00 - 16:50	A-4 Ecommerce VS Retail? Effective measures to increase synergies + comming soon moderator NISHII TOSHIYASU Oisix Inc. CMO speaker Tsuda Masayasu Nestle Japan Manager speaker Kei Ogata Nakagawa Masashichi Shoten Co., Ltd. Chief Digital Officer	B-4 Content Marketing to Attract Female Consumers U-35 + coming soon. moderator YASUAKI MINATO Dentsu.Inc Media Planner speaker Chiri Miura Yahoo Japan Corporation Marketing & Communication Division speaker Kana Uchida Lion Corporation advertising department speaker Yuri Nagai Felissimo Inc. WEB Content Creation / Editing Group　Group Leader	C-4 "Improvement" Case Studies that Enhanced Effects of Owned Media + coming soon. moderator Yuichi Inobori INFOBAHN Inc. Director / UX Strategist speaker Naoya Misawa Recruit Holdings Co.,Ltd. Marketer speaker Akihiro Kamei transcosmos inc. Acting Department Manager speaker Makoto Deushi Nestle Japan Ltd Digital Marketing Department Manager
  17:00 - 17:50	A-5 The essence of video creative calling Buzz + coming soon. moderator Minoru FUJISAKI Agile Media Network Inc. Researcher / Creative Director speaker Takahiro Fukui Kobayashi Pharmaceutical Co., Ltd. Assistant Manager speaker Kamia Mimei GMO NIKKO Inc. Director/planner speaker Haruna Tominaga CyberAgent, Inc.	B-5 世界一わかりやすいブロックチェーン講座 + coming soon. moderator Kunihiro Ichihashi FELISSIMO CORPORATION NEW BUSINESS DEVELOPMENT speaker Mai Fujimoto Gracone Inc. CEO	C-5 Integrated Planning for Mass and Digital Advertisement + comming soon moderator HIROYASU ISHII Asahi Advertising Inc. Digital Solutions Divisions Department Manager speaker Katsunori Ueda CCC Marketing Co.,Ltd. Marketing Division　Assistant General Manager speaker Shintaro Muraoka Nestle Japan Ltd Media Specialist speaker Atsushi Hamaguchi Dentsu inc. Kansai Chief Media Planner
  17:30 -	Exhibition Floor Close
  18:00 - 19:15	NETWORKING PARTY 会場 : 展示会場エリア 対象者 : スピーカー、フルカンファレンスパス、出展者のみご参加いただけます Networking Party！デジタルマーケティング、クリエイティブにかかわるキーパーソン同士が互いにより理解を深めるためのネットワーキングの時間としてご活用ください。分野や立場を超えた交流によって、新たな発見や思いもよらない気付きが得られます。